At the Reggia di Venaria opened the fourth edition of Experience Piemonte, the international event that over two days brings together 53 companies representing Piemonte’s savoir-faire in luxury, design, textiles and wellness, and 50 international buyers from Europe, America, the Middle East and Asia, for a programme of more than 450 B2B meetings.

Torino, November 18, 2025 – The fourth edition of Experience Piemonte was inaugurated this morning in the prestigious setting of the Venaria Reale. For two days, the event showcases the very best of Piemonte’s creativity and craftsmanship in luxury, design, textile and wellness. The initiative is organised by Piemonte Agency as part of the Integrated Supply Chain Projects “Fashion/Design/Luxury”, “Textile”, and “Health and Wellness” promoted by Regione Piemonte (Regional Government) and co-funded by the European Regional Development Fund 2021-2027.

Furnishing, design, fashion and accessories, jewellery, textile, cosmetics and wellness products are the leading sectors of this fourth edition, which involves 53 companies from Piemonte and 50 foreign operators from 22 countries (Bosnia and Herzegovina, Canada, Czech Republic, France, Georgia, Germany, Japan, Indonesia, Ireland, Kazakhstan, Latvia, the Netherlands, Romania, Russia, Saudi Arabia, South Korea, Spain, Switzerland, Turkey, United Arab Emirates, United Kingdom, United States). Over the two days - 18 and 19 November - more than 450 B2B meetings are scheduled, designed to foster new commercial synergies, production collaborations and international development opportunities for local companies.

“Piemonte,” declare the President of the Regione Piemonte Alberto Cirio and the Regional Minister for Productive Activities and Internationalisation Andrea Tronzano, “continues to prove itself a laboratory of excellence capable of competing in global markets thanks to the strength of its craftsmanship, innovation and ability to interpret new international trends. Experience Piemonte is a strategic showcase to promote our companies in the key sectors of luxury, design and wellness that are increasingly in demand worldwide and where concrete opportunities for accessing new markets are emerging. We will continue to invest strongly in internationalisation, offering tangible support to our companies, particularly through the Integrated Supply Chain Projects, helping them seize new business opportunities.”

“Experience Piemonte has so far involved more than 300 Piemonte companies, 250 foreign operators and organised over 2,500 B2B meetings,” highlights Dario Peirone, President of Piemonte Agency. “Bringing qualified buyers directly to Piemonte is an integral part of our strategy: throughout the year we have taken part in dozens of events around the world dedicated to these sectors, supporting over 130 companies in accessing key international markets. Experience Piemonte represents the natural culmination of this promotional journey, aimed at building concrete business opportunities for our companies.”

Among the international operators attending this year’s edition are prominent names from the global luxury, design, textile and wellness sectors such as: Brooks Brothers, the historic American brand symbolising timeless elegance; Unbound Merino, the Canadian sustainable merino wool clothing brand; Ic-10 Proyectos, a Spanish company specialising in luxury interior design; Tropic Maloprodaja Doo, a Croatian distributor of premium wellness and personal care products; Meyci Group, a Turkish group active in the distribution of high-end fashion and lifestyle products. Rounding out the delegation are four international industry publications - LUXUS Plus, Riviera Magazine, Boat International and Celebre Magazine - whose presence adds further visibility to the event across key luxury and lifestyle channels. Covering sectors from textiles and fashion to high jewellery, design and yachting, these publications serve as authoritative voices in showcasing global excellence, offering an important platform for promotion and networking for the participating SMEs.

Buyers are seeking new products that combine craftsmanship, high-quality materials and innovation, aiming to identify new Piemonte partners capable of merging manufacturing tradition with contemporary design and the latest wellness trends. Strong attention is given to sustainability, traceability and product customisation - values that are distinctive features of Piemonte’s production system. These qualities are highlighted in the evocative exhibition set up in the Citroniera of the Venaria Reale, where a selection of products from participating companies showcases Piemonte excellence: fine fabrics, refined garments, unique jewellery, innovative design furnishing and cosmetic products that blend science, nature and well-being. An immersive experience celebrating the creativity, quality and productive identity of the region.