Automotive

The stunning Royal Residence of La Venaria Reale, on November 12 and 13, 2024, served as the extraordinary setting for Experience Piemonte: Performing Uniqueness. The event brought together over 110 international operators from around the world to engage directly with the diverse expressions of Piemonte's luxury industry. Designed as a premier showcase of Made in Piemonte high-end productions, Experience Piemonte: Performing Uniqueness for the first time hosted the world of hypercars and supercars and provided guests with an exclusive view of elegance, innovation and craftsmanship, where these elements merged into unique creations that represent a continual pursuit of excellence.

THE B2B PROGRAMME

For the Hypercar Event alone, 47 buyers representing 23 renowned international brands participated in over 500 meetings with 70 Piemonte-based companies operating in this luxury sector. Prominent names such as Automobili Pininfarina, Callum, Casmin Group, Ducati, Engler Automotive, ErreErre Fuoriserie, Italdesign Giugiaro, Lotus Engineering, McLaren, SAC & Co. Engineering Design Ltd, Pininfarina, and ZF Engineering Solution were among the key players in a tightly packed agenda. They engaged with Piemonte suppliers and explored top potential partners with unique expertise and innovations in the supercar and hypercar sectors for their projects.
As a backdrop to the area where the b2b meetings took place, an exhibition zone put on display demonstrators and prototypes, along with presentation sessions for Piemonte companies in this field, to further highlight their ability to meet the demands of customization, design, engineering, and innovation required by the most exclusive clientele, in search of unique, high-end Made in Italy products.

THE TECHNICAL SESSIONS

Finally, a dedicated technical session on hypercars included two roundtable discussions. The first, Dreams on Wheels: From Design to Production - The Hypercar Journey from Concept to Reality, featured industry leaders discussing the complex journey from a designer’s vision to the production and commercialization of a vehicle, addressing performance, sustainability, costs, and customer satisfaction. Speakers included Andrea Novello, Chief Operating Officer of Automobili Pininfarina; Fabrizio Giugiaro, CEO of GFG Style; Saverio Lograno, Head of Pre-series and Manufacturing at Italdesign; Paolo Garella, CEO of MAT; Marco Busi, PMO at Pininfarina. The second roundtable, Performance - Exploring the Future of Hypercars, focused on advancements in hypercar performance, covering new engines, electrification, innovative materials, and cutting-edge production solutions. Speakers included Luca Betti, CEO of Kimera; Francesco Monti, CEO of Podium; Valentina Francavilla of ZF Racing; Michele Schiavoni, Head of Sales at Dana Graziano. Both roundtables were moderated by Michele Albera, Coordinator of the Transportation Design Area at IED Istituto Europeo di Design.

For more information, please write to: Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo.